Creating Corporate Reputations: Identity, Image, and Performance

Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

Hardcover

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Product Details

ISBN-13: 9780199241637
Publisher: Oxford University Press, USA
Publication date: 12/28/2000
Pages: 320
Product dimensions: 6.00(w) x 9.00(h) x 1.20(d)

About the Author

Grahame Dowling, is professor of Marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. In 1997, Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations.

Table of Contents

Introduction

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