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|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||6.32(w) x 9.30(h) x 1.10(d)|
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Finally, someone has put all of the rules for exploiting the marketing potential of a product in one place -- in one easy-to-follow, step-by-step guide. Creating Demand should be read by every entrepreneur and all those responsible for the ultimate success of any product or service. In the 90's the competitive edge will go to the best marketers and not necessarily the best producers. Throughout Creating Demand are strategies that enable a business to double the impact of its marketing without doubling the dollar spent.