Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service

Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service

by Richard Ott, Martin Snead

Hardcover

$19.83 $30.00 Save 34% Current price is $19.83, Original price is $30. You Save 34%.

Product Details

ISBN-13: 9781556235603
Publisher: McGraw-Hill Companies, The
Publication date: 09/28/1991
Pages: 250
Product dimensions: 6.32(w) x 9.30(h) x 1.10(d)

What People are Saying About This

Charles Givens

Finally, someone has put all of the rules for exploiting the marketing potential of a product in one place -- in one easy-to-follow, step-by-step guide. Creating Demand should be read by every entrepreneur and all those responsible for the ultimate success of any product or service. In the 90's the competitive edge will go to the best marketers and not necessarily the best producers. Throughout Creating Demand are strategies that enable a business to double the impact of its marketing without doubling the dollar spent.

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