Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

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Product Details

ISBN-13: 9780749471170
Publisher: Kogan Page, Ltd
Publication date: 01/28/2014
Pages: 320
Product dimensions: 6.10(w) x 9.10(h) x 0.90(d)

About the Author



Jeroen Geelhoed
, Salem Samhoud and Nur Hamurcu are all Partners at &samhoud, an international usual unusual consulting company with the higher goal “Together we build a brighter future. We achieve breakthroughs by inspiring and connecting people.”  &samhoud won the #1 Great Place to Work Europe award for 2010. For more information, visit www.samhoud.com.

Table of Contents

Introduction and Summary

THE FOUNDATIONS OF VALUE CREATION

01 Value for everyone
What is value?
Value for whom?
African management: Ubuntu
Europe: the rise of the Rhineland model
The USA: Conscious Capitalism
Greater value for all means greater value for each individual
Review and preview

02 The waves of value
Lead the Value
Manage the Value
Market the Value
Making the waves concrete
Review and preview

03 Starbucks
How it all began
Growth
Pain
Whirlwind, January to June 2008
In the mud, July to December 2008
Perseverance, January to June 2009
Entrepreneurship, July to December 2009
The waves of value at Starbucks
Review and preview

WAVE 1 : LEAD THE VALUE

04 Mobilize energy
What happens here?
Urgency and excitement
Sources for urgency and excitement: the value analysis
The energy of the boss
What it is not
Review and preview

05 Take ownership
Ownership at the top
What Carlos Ghosn did
Leading coalition
Let customers and employees participate: online and en masse
What all of this brings us
Review and preview

06 Set direction
Alignment
Discover your vision
Achmea Health Insurance: vision process in a merger process
The business transformation model
Ristorante D’O radically changes its business transformation model
Brand positioning
The strategy map
Translating the strategy: no need for reams of paper
Review and preview
Wrap-up: Lead the Value

WAVE 2: MANAGE THE VALUE

07 Make it happen and improve
Live the vision and the brand
Executing the strategy
Empower entrepreneurship
Review and preview

08 Zappos.com
Results
Lead the Value at Zappos
Manage the Value at Zappos
Review and preview
Wrap up: Manage the Value
WAVE 3: MARKET THE VALUE

09 Inspire others
Don’t impress, be inspirational
Inspire who?
Showing
Sharing
Inspiration obstacles
Review and preview

10 Interface
What a simple customer question can do
Mount Sustainability: how to get to the top?
Climbing mount Sustainability with the first five fronts
Inspiring others with Mission Zero
Results Interface
Review and preview
Wrap-up: Market the Value

MAKING EVEN BIGGER WAVES

11 Change holistically

Leadership and team
Manage the change
Leadership and change management at AkzoNobel Deco Spain
Cultural breakthroughs
Review and preview

12 Dr V
Life only starts after retirement
Give sight to everyone
A brilliant business transformation model
The leadership of Dr V
Transfer of leadership

Epilogue
Acknowledgements
References
Index

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