Creating Loyal Brands... A guide to earning loyalty in a connected world

Creating Loyal Brands... A guide to earning loyalty in a connected world

by Simon Uwins

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Product Details

BN ID: 2940149756742
Publisher: Publish Green
Publication date: 06/30/2014
Sold by: Barnes & Noble
Format: NOOK Book
File size: 3 MB

About the Author

Simon Uwins is a visionary CMO, educator and loyalty expert with a singular approach: by helping customers, you earn their loyalty and create a virtuous circle of growth.

A pioneer of Tesco�s renowned Clubcard loyalty program and a former director of Dunnhumby (the customer analytics company behind it), he learned first-hand the power of saying �thank you� to customers, by using the data customers shared to continually improve their shopping experience.

With 25 years experience in retail and marketing at Tesco, Simon also discovered that when your brand is defined by customer experience, building the brand becomes a company-wide endeavor. Developing the simple, but powerful loyal brand framework, he mobilized Tesco behind a singular philosophy "Every Little Helps", resulting in 5 years of the highest market outperformance Tesco had ever seen.

In 2005, Simon moved to California as CMO for fresh&easy, a new food retail format for the twenty-first century. Generating exceptional customer loyalty from the start, he saw first-hand how social media was changing the nature of marketing, and built a �friends of fresh&easy� community around the brand.

Always keen to focus marketers on earning loyalty, Simon has delivered several keynote conference speeches and workshops, and featured in several publications. Moving on from fresh&easy in 2012, he writes a blog on marketing and loyalty, curates the popular Flipboard magazine Creating Loyal Brands, and provides thought leadership and consulting services around loyalty and retail. In addition, he teaches a graduate course on branding and loyalty at USC�s Annenberg School for Communication to inspire a whole new generation of marketers.

With an MA from Oxford University, Simon grew up in London, England. Based now largely in Los Angeles, with a wife and four children, you�ll normally find Neil Young or Radiohead blaring from his car when he�s behind the wheel.

Find him online at and @simonuwins on Twitter.

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