Creating Online Media: A Guide to Research, Writing and Design on the Internet / Edition 1

Creating Online Media: A Guide to Research, Writing and Design on the Internet / Edition 1

by Carole Rich
Pub. Date:
McGraw-Hill Companies, The


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Product Details

ISBN-13: 9780073034157
Publisher: McGraw-Hill Companies, The
Publication date: 08/28/1998
Edition description: SPIRAL
Pages: 345
Product dimensions: 7.98(w) x 10.02(h) x 0.55(d)

Table of Contents

Part 1 Mastering Basic Skills 1(188)
Chapter 1 GUTENBERG TO GIGABYTES What skills do online editors seek in college graduates? Read their views, and discover how the Internet Chicago Tribune is creating innovative online journalism. You'll also learn background about the Internet and the World Wide Web.
Chapter 2 BROWSING BASICS If you are a newcomer to the Web, learn how to browse. If you are already familiar with using the Web, you can skim or skip this chapter.
Chapter 3 SEARCHING SKILLS This chapter offers skills for beginners and provides tips that even experienced searchers might learn, including how to use mapping and people-finding programs.
Chapter 4 ONLINE MEDIA CRITERIA What criteria make good Web sites? The Web editor from the online Philadelphia Inquirer/Daily News gives her views. You'll discover why online newspapers won awards and get a chance to pick your own favorites.
Chapter 5 ONLINE COMMUNITIES What are newsgroups, discussion groups, and chats? Why are some of them controversial? Learn how to build "community", a way for people with common interests to share ideas.
Chapter 6 BASIC HTML You want to build a Web site, but first you need to understand the way Web sites are coded. Here's a basic lesson in HyperText Markup Language that will help you build Web pages.
Chapter 7 BEYOND BASICS Now you can use a Web editor that will help you build your Web pages without coding them in HTML. This chapter shows you how to use Netscape's Page Composer Web editor to create a home page and resume.
Chapter 8 MOVING DAY You're ready to show your Web page to the world. This chapter will teach you how to upload your site.
PART 2 Creating a Media Web Site 189(58)
Chapter 9 MEDIA SITE PLANNING Before you can create a complete Web site, you should plan it carefully. Meet the editors of HotWired and discover how they planned and redesigned their Web site. Then learn tips for planning your own site.
Chapter 10 WEB ADVERTISING If it doesn't pay, it doesn't stay. If you want to develop Web sites, you'll need to understand advertising on the Web.
Chapter 11 WEB SITE DESIGN A leading Web designer says you need to make an impression with your site in 20 seconds. In this chapter, some of the nation's top online media designers offer tips for designing Web sites.
PART 3 Applying Journalism Skills 247(70)
Chapter 12 ONLINE REPORTING AND RESEARCH Should you interview people by e-mail? How reliable is information you get from the Internet? How does CNN Interactive prepare its news, and how can you find good sources for news stories? Learn the answers to these questions and reporting tips for using the Web.
Chapter 13 WRITING FOR THE WEB Is writing for the Web any different from writing for a print publication? The executive editor of MSNBC News discusses how writing for the Web is changing. You'll learn how to write nonlinear stories in layers and teasers that will make people want to click into your stories. You'll also learn proper style for the Web.
Chapter 14 LEGAL AND ETHICAL ISSUES Should you link to hate groups? Should you quote sources from discussion groups without permission? Is your Web site copyrighted if you don't register it with the U.S. Copyright Office? The answers in this chapter may surprise you.
STYLE GUIDE A brief list of style tips and proper citation formats for research papers with Internet sources. 317(4)
THE VIRTUAL MEDIA SOURCEBOOK Scores of sources for reporting, writing, research, design and sites for students and professionals seeking careers in the media. 321(10)
CREDITS A list of sources and copyright permission. 331(2)
GLOSSARY A complete list of all the terms mentioned in individual chapters. 333(6)

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