Creating Patzcuaro, Creating Mexico: Art, Tourism, and Nation Building under Lazaro Cardenas

Creating Patzcuaro, Creating Mexico: Art, Tourism, and Nation Building under Lazaro Cardenas

by Jennifer Jolly


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Winner, Arthur P. Whitaker Prize, Middle Atlantic Council of Latin American Studies, 2019

In the 1930s, the artistic and cultural patronage of celebrated Mexican president Lázaro Cárdenas transformed a small Michoacán city, Pátzcuaro, into a popular center for national tourism. Cárdenas commissioned public monuments and archeological excavations; supported new schools, libraries, and a public theater; developed tourism sites and infrastructure, including the Museo de Artes e Industrias Populares; and hired artists to paint murals celebrating regional history, traditions, and culture. The creation of Pátzcuaro was formative for Mexico; not only did it provide an early model for regional economic and cultural development, but it also helped establish some of Mexico's most enduring national myths, rituals, and institutions.

In Creating Pátzcuaro, Creating Mexico, Jennifer Jolly argues that Pátzcuaro became a microcosm of cultural power during the 1930s and that we find the foundations of modern Mexico in its creation. Her extensive historical and archival research reveals how Cárdenas and the artists and intellectuals who worked with him used cultural patronage as a guise for radical modernization in the region. Jolly demonstrates that the Pátzcuaro project helped define a new modern body politic for Mexico, in which the population was asked to emulate Cárdenas by touring the country and seeing and embracing its land, history, and people. Ultimately, by offering Mexicans a means to identify and engage with power and privilege, the creation of Pátzcuaro placed art and tourism at the center of Mexico's postrevolutionary nation building project.

Product Details

ISBN-13: 9781477314197
Publisher: University of Texas Press
Publication date: 02/04/2018
Pages: 352
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Jennifer Jolly is an associate professor of art history at Ithaca College. Her essays on David Alfaro Siqueiros and Josep Renau have been published in edited volumes and the Oxford Art Journal.

Table of Contents

  • Acknowledgments
  • Introduction
  • Chapter 1. Seeing Lake Pátzcuaro, Transforming Mexico
  • Chapter 2. Creating Pátzcuaro Típico: Architecture, Historical Preservation, and Race
  • Chapter 3. Creating the Traditional, Creating the Modern
  • Chapter 4. Creating Historical Pátzcuaro
  • Chapter 5. Creating Cárdenas, Creating Mexico
  • Notes
  • Bibliography
  • Index

What People are Saying About This

Jason Ruiz

"Fascinating, smart, provocative—Jolly’s highly successful book blends art history, politics, and theory to make important arguments about the ‘creation’ of Pátzcuaro, Mexico, in the middle decades of the twentieth century. With Pátzcuaro as its case study, Creating Pátzcuaro serves as a wonderful introduction to the cultural and social transformations of Mexico under Cárdenas."

Mary K. Coffey

"This book makes significant contributions to cultural history and the scholarship on regionalism, tourism, and Cárdenas’s presidency. In fact, given that this is really the only book on regionalism as it pertains to cultural production, I believe it will be eye-opening for scholars in the disciplines of both history and art history. It provides an ambitious model for how we might pursue regional histories of nation building."

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