Table of Contents
Foreword Shep Hyken 1
Enterlude 5
Part 1 The Super Model
1 Where It's At 13
2 I Don't Care 23
3 Brand New Set of Rules 37
4 This Is How We Do it 43
Part 2 Start with Your Story
5 Who Are You 57
6 My List 75
Part 3 Understand Your Customer's Story
7 The story of Us 93
8 Read My Mind 107
Part 4 Personalize
9 I Want You to Want Me 123
10 You Get What You Give 135
Part 5 Exceed Expectations
11 All the Small Things 153
12 Hanging by a Moment 171
13 Back 2 Good 179
Part 6 Repeat
14 Here I Go Again 195
15 Everybody Talks 203
Part 7 Supercharged: Putting It All Together
16 Pet Sounds 211
17 Come as You Are 225
Part 8 Supergroups: Breakdown
18 Ain't No Stoppin' Us Now | super Teams 233
19 With a Little Help from My Friends | super Social Media 243
20 Show Me What You Got | super Marketing 249
21 Money, Money, Money | super Sales 255
22 I'll Be There for You | super Customer Service 263
23 All Together Now | super Glue 269
24 Never Really Over | super Future 273
Exitlude 275
Thank Yous 277
Credits 281