Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days

Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days

by Stefan Mumaw

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Product Details

ISBN-13: 9780321884640
Publisher: New Riders
Publication date: 12/11/2012
Series: Voices That Matter Series
Pages: 240
Product dimensions: 8.90(w) x 6.00(h) x 0.70(d)

About the Author

Stefan Mumaw is the Creative Director and Purveyor of All That Rocks at Callahan Creek, a Kansas City-based ad agency. He has written five books, the most recent being Chasing the Monster Idea, which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.

Table of Contents

Introduction
Pre-Test
1. Creativity is a Habit
2. Purpose and Restriction = Creative Fuel
3. Becoming an Epic Failure
4. Problem Solving: Baptism By Fire
5. Solving the Pieces
6. Play is the New Work
7. Overcoming the Obstacles
8. Measuring Creativity
9. Training Prep
Section 1: Starting from Scratch
Section 2: Numbkiller
Section 3: Flavors of Relevance
Section 4: The Creative Barbell
Section 5: Novelty's Penthouse
Final Exam
The Aftermath
Index

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