The Creative Business Guide to Running a Graphic Design Business by Cameron S. Foote
Every industry is unique, but some operate in ways that are outside standard business practices and experiences. Graphic design is one of those businesses. It requires its own distinct management style and operations agenda in order to run efficiently, build a stable client base, and maximize profitability. As business sophistication becomes increasingly critical for survival in the field, graphic design firms will need to fuel the business sides of their creative endeavors and build a solid foundation for the future.
The Creative Business Guide to Running a Graphic Design Business is the first comprehensive manual for firms of all sizes, providing specialized tips tailored to the specific goals and needs of graphic design companies. Divided into four sections that treat the cornerstone concerns of every successful business -- organization, marketing, personnel, and operations -- the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. Chapters cover structuring the firm, developing a business plan, cultivating relationships with outside support services, hiring, determining salaries and benefits, positioning the firm in the marketplace, selling to clients, pricing and budgeting services and client projects, financing and managing growth, and much more. The appendices include sample business forms and documents to help put the information into practice.
Drawing upon surveys of hundreds of design organizations across the country, this book is an invaluable tool for those just starting out in the design business as well as seasoned veterans of the field. It provides standard procedures firms of all sizes can use to strengthen their business presence and build healthy practices for the future.