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Creative Business Solutions: Persuasive Writing: How to Make Words Work for You
     

Creative Business Solutions: Persuasive Writing: How to Make Words Work for You

5.0 1
by Nick Souter, John Boyle, Guy Billout (Illustrator)
 

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea

Overview

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively?  When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

Product Details

ISBN-13:
9781402748363
Publisher:
Sterling Publishing
Publication date:
11/01/2007
Series:
Creative Business Solutions Series
Pages:
144
Product dimensions:
8.20(w) x 9.20(h) x 0.40(d)

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Creative Business Solutions: Persuasive Writing: How to Make Words Work for You 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
I love this book! It breaks everything down in a simple way that not only you can understand, but you can also teach it to someone else. Very impressive!