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Creative Careers: Making a Living with Your Ideas

Creative Careers: Making a Living with Your Ideas

by B. Jeffrey Madoff


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Earn a Living Doing What You Love

Featuring insider advice from Daymond John, Karlie Kloss, Tim Ferriss, Randi Zuckerberg, Dave Asprey, Dennis Crowley, Brandon Maxwell, Mauro Porcini, Joy-Ann Reid, Roy Wood Jr., and dozens more!

In one of the most popular classes at Parsons School of Design, B. Jeffrey Madoff gave students a reality check: "Most of us have had the feeling of 'I could've done that,' whether at an art gallery, watching a performance, or finding a new product or even a new business idea. What's the difference between you and them? They actually did it. You didn't." With Creative Careers, you will learn how to do it, too: use your creativity; have a sustainable, profitable career; and do what you love.

Creative Careers pulls from interviews with more than forty experts—notable entrepreneurs, artists, and business leaders—as well as from Madoff's own decades of experience to supercharge your career. Creativity can often feel sporadic and unfocused, coming in bursts and peaks. That's why Madoff focuses your professional path by asking vital questions that will ultimately help you:

  • Determine your value
  • Be smart about your hustle
  • Ruthlessly edit down your creative projects
  • Overcome fear and doubt
  • Create a successful, long-lasting career on your own terms

You may aspire to join the fashion world, to work in visual arts, or to spearhead a start-up. You may be an executive who leads a creative team, or a professional looking to make a career change. Madoff takes you down an accessible path that will lead to success in any field or endeavor.

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Product Details

ISBN-13: 9780738246703
Publisher: Hachette Books
Publication date: 06/16/2020
Pages: 304
Product dimensions: 6.05(w) x 9.05(h) x 1.05(d)

About the Author

B. Jeffrey Madoff is a director, photographer, writer, and professor in New York City. He is the founder and CEO of Madoff Productions, a film production company that creates award-winning branded content including commercials, web content, music videos, and documentaries. His online videos for Victoria's Secret have won a coveted Webby Award, and Madoff's documentary films about philanthropist Brooke Astor and the iconic dancer Martha Graham have both been well received by the press, including the New York Times. In addition to his film work, Madoff's articles are widely distributed and have appeared online in the Wall Street Journal, USA Today, Newsweek, and other major publications.

Table of Contents

Introduction vii

The People You'll Be Hearing From xiii

Part 1 What is Your Vision?

1 The Myth of the Lightning Bolt 3

2 Success on Your Own Terms 17

3 Where Is There White Space? 31

Part 2 Getting off the Ground

4 Be Smart About Your Hustle 49

5 Assessing Risk 69

6 Overcoming Fear and Doubt 91

Part 3 The Myth of the Lone Genius

7 Invest in Relationships 107

8 Creative Collaborations and Differences 121

9 Find the Right Collaborators 139

Part 4 The Power of Story

10 Tell a Story About Your Creation 157

11 Building a Relationship with Your Customer 171

12 How to Build a Brand 191

Part 5 Run Your Ideas Like a Business

13 Are You a Left- or Right-Brain Person? Answer: Neither 211

14 Determining Your Value 219

15 How to Keep It Going 235

Conclusion: Advice to Your Younger Self 251

Thank You 257

Index 259

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