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Creative Strategy: Reconnecting Business and Innovation / Edition 1

Creative Strategy: Reconnecting Business and Innovation / Edition 1

by Chris Bilton, Stephen Cummings


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Product Details

ISBN-13: 9781405180191
Publisher: Wiley
Publication date: 04/26/2010
Series: Images of Business Strategy Series , #3
Pages: 286
Product dimensions: 6.80(w) x 9.60(h) x 0.70(d)

About the Author

Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick.

Stephen Cummings is Professor of Strategic Management at Victoria Management School, Victoria University of Wellington, New Zealand. He is widely published in strategic management; his books include Images of Strategy with David Wilson (2003) and The Strategy Pathfinder with Duncan Angwin and Chris Smith (2006).

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Table of Contents

Acknowledgements ix

Prologue: When Strategy Meets Creativity 1

1 False Separations and Creative Connections 3

2 What is Creativity? 11

3 Uncreative Strategy 19

4 A More Creative View of Strategy 33

5 Creating and Discovering a Creative Strategy Process 41

The Royal Shakespeare Company: Prologue 46

Part I The Innovative Act: Discovery and Creation 51

6 The Bisociations of Strategic Innovation 53

7 The Six Outcomes of Strategic Innovation 63

8 Sparking Strategic Innovation 87

The Royal Shakespeare Company Act I: The Innovative Act 101

Part II Strategic Entrepreneurship: Dilettantes and Diligence 105

9 The Five Angles of Strategic Entrepreneurship 107

10 Three Angular Journeys of Entrepreneurship 127

The Royal Shakespeare Company Act II: The Entrepreneurial Act 139

Part III Strategic Leadership: Envisioning and Interacting 143

11 Leading from the Middle 145

12 The Strategic Leadership Keypad 157

13 Shifting Keys: Leadership as Envisioning and Interacting 175

The Royal Shakespeare Company Act III: The Leadership Act 192

Part IV Strategic Organization: Focussing and Loosening 197

14 From Principles of Excellent Organizations to Organizational 'Virtues' 199

15 Seven Virtues of Strategic Organization 207

16 Strategic Organization: Where Creative Strategy Ends (and Begins Again) 227

The Royal Shakespeare Company Act IV: The Organizational Act 235

Sources and Suggested Further Reading 243

References 259

Index 267

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