By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.
|Publisher:||Taylor & Francis|
|Sold by:||Barnes & Noble|
|File size:||1 MB|
About the Author
After 17 years in the corporate world, specialising in finding innovative ways of using computers and information to benefit business, Brian Clegg established himself as a freelance writer and consultant on both creativity and human/computer interface. He has provided consultancy to large and small companies in the financial, travel, pharmaceutical and IT sectors, and is a regular contributor to PC Week, Personal Computer World and the World Wide Web based magazine, VNU/Net. Co-author, with Paul Birch, of Business Creativity, (1995), Imagination Engineering (1996) and Dis-Organization (1998). Author of The Chameleon Manager (1998) for the Butterworth Heinemann New Skills Portfolio.
Table of ContentsInnovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index