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Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1

Creativity at Work: Developing the Right Practices to Make Innovation Happen / Edition 1


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Product Details

ISBN-13: 9780787957254
Publisher: Wiley
Publication date: 07/31/2002
Series: J-B-UMBS Series , #15
Edition description: 1ST
Pages: 240
Product dimensions: 6.30(w) x 9.30(h) x 0.82(d)

About the Author

Jeff DeGraff is professor of executive education at the Universityof Michigan Business School, where he teaches courses oncreativity, innovation and change leadership, strategy, andorganizational development. A founding partner of the WholonicsLeadership Group, a consulting firm specializing in value creationthrough innovation and change, he has consulted, taught, andlectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. inorganizational behavior at the University of Michigan BusinessSchool. Her research interests include creativity, improvisation,managerial initiative, and learning, inspired by past workexperience in filmmaking and educational technology.

Table of Contents

Series Foreword.


1. The Creativity Map: Discovering Your Best Practices forCreativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are andWhere You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump-Startingand Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering andPortfolios.

5. Improve Practices: Incremental Creativity Through Modular Designand Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through TalentScouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and IntegratingCreativity.


Additional Resources and Readings.

The Authors.


What People are Saying About This

From the Publisher

"Jeff DeGraff is among the most creative thinkers on businesstoday. The great benefit of Creativity at Work is that itactually sets out a framework and process for achieving innovationand applying it in real business contexts. This is great news forthe rest of us who have an acute need to foster innovation in ourenterprises."
— Tom Glocer, CEO, Reuters Group

"Creativity at Work challenges the assumption thatcreativity is a random act of inspiration. The practices, profilesand tools provide insight for individuals and organizations aliketo chart their own course to a more creative future."
— Mark E. Jones, director, Leadership and WorkforceDevelopment, Pfizer Global Research and Development

"Here, at last, is a legible roadmap for the innovation journey.This is the book that can lead managers and executives to the spotmarked, 'You are here,' as well as provide solid tools andpractical advice for moving forward."
— Michael Thompson, chair, Department of OrganizationalLeadership and Strategy, Marriott School, Brigham YoungUniversity

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