TAP INTO YOUR CREATIVE POTENTIAL
Creativity was once thought to be a talent bestowed upon a lucky few. Today it is understood as a skill that we can all learn, develop and apply. And in today's economywith information available to everyone and support services outsourced overseascreativity is the most valuable asset you can possess and the best way to get ahead.
Learn to unlock these abilities with Creativity Workout. In 62 excercises designed by Edward de Bono, the world's leading creativity expert, you'll discover how to tap into your most original thinking. Each exercise is fun and simple and will get you in the creative state of mind necessary to think yourself to success.
You'll learn to:
think beyond your peers
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About the Author
Edward de Bono holds an MD (Malta), MA (Oxford), DPhil (Oxford), PhD (Cambridge), DDes (RMIT) and LLD (Dundee). He has had faculty appointments at the university of Oxford, Cambridge, London and Harvard and was a Rhodes Scholar at Oxford.
He is the leading authority in the field of creative thinking and the direct teaching of creative thinking as a skill. From an understanding of how the human brain works as a self-organising information system, he derived the formal creative tools of lateral thinking. His tools for perceptual thinking (CoRT and DATT) are widely used in both schools and business. His institution, the Edward de Bono Foundation, teaches constructive thinking in Education and Management and has instructed leading corporations around the world including IBM, Microsoft, Prudentail, BT (UK), NTT (Japan), Nokia (Finland) and Siemens (Germany).