Twenty leading lights (and a Chancellor) reveal their insights into how creativity works in business. They discuss how creativity is as much about new ways of doing things as it is about new products and they look at the factors they think make the difference in today's fast-moving business environment. Each has their own angle on what matters most, but all are convinced that creative potential is there by the bucket load in Britain. They also share Gordon Brown's view that �the future of the economy depends on business creativity.'
Those interviewed for the book include: Charles Dunstone, founder of Carphone Warehouse; Chris Evans, the leading biotech entrepreneur; Rob Goffee, LBS Professor; Patricia Hewitt, MP and minister for small business and e-commerce; Martha Lane Fox, co-founder of lastminute.com; Terry Leahy, CEO of Tesco; Daniel Libeskind, architect of the V&A extension; Ian Livingstone, chairman of Eidos; Brian Pitman, chairman of Lloyds TSB; Gerry Robinson, chairman of Granada and the Arts Council; Dennis Stevenson, Chairman of Pearson.
Edited by Anneke Elwes with a Foreword by Gordon Brown.
Author Biography: Anneke Elwes is a business consultant and journalist.
|Publisher:||Profile Books Limited|
|Product dimensions:||6.57(w) x 9.88(h) x (d)|