Pub. Date:
Springer US
Crisis Management in the Food and Drinks Industry: A Practical Approach / Edition 2

Crisis Management in the Food and Drinks Industry: A Practical Approach / Edition 2

by Colin Doeg
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Product Details

ISBN-13: 9781441936202
Publisher: Springer US
Publication date: 12/06/2010
Series: Practical Approaches to Food Control and Food Quality Series , #2
Edition description: Softcover reprint of hardcover 2nd ed. 2005
Pages: 264
Sales rank: 643,884
Product dimensions: 6.10(w) x 9.25(h) x 0.02(d)

About the Author

Colin Doeg started in journalism on a local newspaper in London (UK), covering the attacks by flying bombs and rockets during the last World War on the neighbourhood in which he lived. Subsequently he went into public relations working for such blue chip companies as Ford Motor Company, Reed International, Brooke Bond Group and Unilever Plc. Now retired, he works as a consultant.

Table of Contents

The anatomy of a crisis.- Protecting your brands and reputation.- Preparing for the unthinkable.- The Internet—a two-edged sword.- Tactics to avoid being caught off-guard.- Product tampering—a constant threat.- Issues tracking and management.- Meeting the media.- Do I need help?.- Sources of technical help.- The powers of enforcement authorities.- Managing a crisis.- Diet and health.- Problems facing the food industry.- Dealing with extremist organizations and terrorist threats.- Bioterrorism—a clear and present danger.- Significant crises.- Interesting case histories.- Events that will shape the future.

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