Crisis Ready

Crisis Ready

by Melissa Agnes

Hardcover(New Edition)

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Build an invincible brand in this world.

The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time.

No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is Crisis Ready, your organization is prepared for anything and everything that the modern world can throw at it.

In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture—and thus building an INVINCIBLE brand.

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.

No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are Crisis Ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.

Product Details

ISBN-13: 9781684014132
Publisher: Mascot Books
Publication date: 03/06/2018
Edition description: New Edition
Pages: 288
Sales rank: 483,561
Product dimensions: 6.00(w) x 9.00(h) x (d)

Table of Contents

Intro: Are You Crisis Ready? 001

01 Your Thoughts Around Crisis 011

02 Living In The Real World 031

03 People First 061

04 To Be Or Not To Be (A Crisis)? 085

05 Getting Ready. Ready. Ready! 105

06 Acting On Purposeful Purpose 131

Interlude 157

07 When To Talk And When To Shut Up 163

08 The Day After Tomorrow 207

09 Success Is A Dress Rehearsal 221

10 Controversies, Trolls, Ebola, And You 243

Conclusion: Build An invincible Brand 263

References 268

Acknowledgements 272

About the Author 274

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