The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time.
No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is Crisis Ready, your organization is prepared for anything and everything that the modern world can throw at it.
In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready cultureand thus building an INVINCIBLE brand.
Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occurand even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.
No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are Crisis Ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
Table of Contents
Intro: Are You Crisis Ready? 001
01 Your Thoughts Around Crisis 011
02 Living In The Real World 031
03 People First 061
04 To Be Or Not To Be (A Crisis)? 085
05 Getting Ready. Ready. Ready! 105
06 Acting On Purposeful Purpose 131
07 When To Talk And When To Shut Up 163
08 The Day After Tomorrow 207
09 Success Is A Dress Rehearsal 221
10 Controversies, Trolls, Ebola, And You 243
Conclusion: Build An invincible Brand 263
About the Author 274