Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
|Publisher:||Taylor & Francis|
|Edition description:||New Edition|
|Product dimensions:||6.25(w) x 9.25(h) x 0.75(d)|
About the Author
Associate Professor in the School of Tourism and Hospitality Management at Temple University, Philadelphia, USA
Lindsay Turner is a Professor and Head of the School of Applied Economics, Victoria University, Melbourne, Australia
Table of Contents
Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index