Cruising: A Guide to the Cruise Line Industry / Edition 2

Cruising: A Guide to the Cruise Line Industry / Edition 2

by Marc Mancini
ISBN-10:
140184006X
ISBN-13:
2901401840067
Pub. Date:
08/22/2003
Publisher:
Cengage Learning
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Overview

Cruising: A Guide to the Cruise Line Industry / Edition 2

Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines' presidents, have reviewed the content to ensure it reflects real-world insights into the business.

Product Details

ISBN-13: 2901401840067
Publisher: Cengage Learning
Publication date: 08/22/2003
Edition description: Second
Pages: 224
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Chapter 1: Introduction. Chapter 2: Who Cruises—And Why. Chapter 3: The Anatomy of a Cruise Ship. Chapter 4: The Cruise Experience. Chapter 5: Whos Who in Cruising. Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience. Chapter 7: The Geography of Cruising. Chapter 8: Profiling the Lines. Chapter 9: Selling Cruises. Chapter 10: Cruise Marketing, Groups and Incentives. Appendix A: Key Addresses: CLIA Member Cruise Lines. Appendix B: Key Addresses: Associations. Appendix C: Bibliography. Glossary. Index.

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