Why are some companies amazingly successful while others seem to be stuck in a rut? Why do some companies have passionate and highly motivated people while others have employees that put in minimal effort? Why are some companies consistently innovating while others are stuck in products or services limbo?
It all comes down to company culture.
A strong workplace culture fuels passion in employees, fosters creativity and innovation and creates an exemplary work environment that attracts and retains top talent.
A weak culture, on the other hand, breeds dissent and distrust, fuels politics, stifles innovation and leads to weak leadership and poor staff morale. This is 'culturitis' at work, the deadly toxic culture disease that cripples' companies.
Culturitis manifests itself when companies leave culture to chance. It's not a priority; it's considered a nice-to-have vs a must-have, something they will get to eventually. The main reason this happens is because companies don't have a process, a roadmap, a playbook for culture creation to spur them along. This book changes all that.
In Culling Culturitis, Ashok Miranda introduces his novel ADCOE culture transformation blueprint. This simple yet highly effective evolutionary process is designed for business leaders and HR professionals, to identify and eliminate toxic culture issues and build the foundations for a strong and winning company culture.
The book is packed with examples and anecdotes from the author's own company culture experiences and provides an in-depth look at what successful companies do to create their exemplary cultures.
This book shows you how to:
* Spot the early signs of a toxic culture and take corrective action
* Use the ADCOE culture transformation blueprint to architect and build a winning company culture
* Attract and hire the right people who are aligned with your culture
* Create a workplace that fuels creativity and innovation to maintain your competitive edge
* Nurture employee engagement and boost happiness at work
* Be a remarkable, inspiring and visionary leader
Culling Culturitis is a timely book, a game-changer that reshapes the rules of business. It ignites company transformation and positions businesses for success in today's challenging business environment of rapid change, a hyper-competitive marketplace and shifting employee expectations. It provides a new company 'operating system' to create exceptional workplaces and companies that employees love, customers adore, and the world admires.
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About the Author
Ashok Miranda is a Business Transformation Architect and the founder of Transform and Transcend (www.transformandtranscend.co). Ashok transforms businesses for success in today's disruptive digital age. He delivers game-changing insights on company culture, branding, marketing, and customer experience. He is passionately committed to building purpose-driven companies with strong cultures and customer-centric brands that are relevant to today's hyper-connected digital economy.
Ashok is a much sought-after speaker, consultant and trainer. He is regularly invited to speak and conduct his transformative workshops and master classes at major industry conferences, and seminars across Southeast Asia. He also is a guest lecturer and conducts master classes at Singapore's top universities, start-up incubators and accelerators and the Singapore Chambers of Commerce.
He has led diverse teams and won multiple global awards for his creative campaigns during his corporate tenure with leading global media companies, Walt Disney Television, and Sony Pictures Television.
Ashok's inspiring talks and training programs have sparked change and transformed thousands of business leaders, owners, founders and aspiring entrepreneurs. He is passionately committed to inspiring and architecting a better business world, with purpose-driven companies that truly stand for something and make a positive difference in people's lives.