Cultural Psychology

Cultural Psychology

by Durairaj Maheswaran (Editor)

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Product Details

ISBN-13: 9780805897777
Publisher: Taylor & Francis
Publication date: 03/01/2000
Pages: 70
Product dimensions: 8.50(w) x 11.00(h) x 0.20(d)

Table of Contents

Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.

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