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Taylor & Francis
Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management / Edition 1

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management / Edition 1

by Greg Richards, Hilary du Cros
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A unique chance to explore different aspects of place, heritage, and tourism

For many nations around the world, cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage. Cultural Tourism: Global and Local Perspectives brings together in one volume interdisciplinary explorations of cultural tourism from leading international authorities in different locations around the world. Experts from the Cultural Tourism Research Group of the Association for Tourism and Leisure Education (ATLAS) discuss major issues that have emerged from the ATLAS research program over the past decade. Students and practitioners can examine important global and local issues such as authenticity, ’placelessness’, the changing relationships between local communities and tourists, the changing meaning of religious heritage, festivals, and special events.

Cultural Tourism presents a unique view of global and local cultural tourism issues in four main sections. The first part is a collection of discussions on the tensions caused by globalization, with an emphasis on the issue of authenticity. The second part focuses on cultural tourism demand, with examinations on the motivations and behavior of cultural tourists in various destinations. The third section spotlights the relationship between tourists, residents, and local culture. The final part examines ways cultural events can develop tourism. 72 figures and tables make complex information easy to access and understand.

Topics in Cultural Tourism include:

  • interpretation of ’authentic’ culture
  • growth of ’township tourism’
  • the success or failure of community-based tourism projects
  • impact of globalization on distinctiveness of place
  • analysis of tourism development based on new cultural attractions and ethnic diversity
  • basic steps needed to establish, manage, and market cultural routes
  • case study of Castilla y Leon in Spain—trying to find ways to effectively compete with coastal areas
  • new types of cultural attractions, such as ’ecomuseums’
  • religious tourism
  • heritage as a tool for formal and informal learning
  • ’festivalization’
  • and much more!
Using research and studies from places around the world like Brazil, the United Kingdom, Portugal, Spain, South Africa, and the Netherlands, Cultural Tourism: Global and Local Perspectives provides a valuable window on the current state of cultural tourism and makes informative reading for practitioners, researchers, educators, and students.

Product Details

ISBN-13: 9780789031174
Publisher: Taylor & Francis
Publication date: 01/01/2007
Pages: 372
Product dimensions: 5.90(w) x 8.30(h) x 0.90(d)

Table of Contents


  • Preface
  • Acknowledgments
  • Chapter 1. Introduction
  • Defining Cultural Tourism
  • Conceptualizing Cultural Tourism—A Thematic Approach
  • The Key Issue: Linking Cultural Heritage Management and Tourism Management
  • Chapter 2. Challenges in Achieving Sustainable Cultural Tourism
  • Introduction
  • Culture and Tourism—Collaborators or Competitors?
  • The Independent Evolution of Tourism and Cultural Heritage
  • Seven Possible Relationships Between Tourism and Cultural Heritage Management
  • The Consequences
  • The Solution?
  • Chapter 3. How Tourism Works
  • Introduction
  • The Nature of Tourism
  • Attractions Drive Tourism
  • Factors Influencing Visitation Levels
  • Tourist Behavior
  • Cultural Tourism
  • Conclusion
  • Chapter 4. Cultural Heritage Management
  • Introduction
  • Core Concepts
  • Cultural Heritage Management and Tourism
  • Negative and Positive Impacts of Tourism
  • Conclusion
  • Chapter 5. Tangible Heritage
  • Introduction
  • Process-Driven Conservation of Tangible Cultural Heritage
  • The Scope of Tangible Heritage Assets
  • Cultural Significance of Heritage Assets
  • Authenticity
  • Tourism, Authenticity, and Commodification
  • Visitor Accessibility to Tangible Heritage Assets
  • Consultation As an Important Element of the Management Process
  • Chapter 6. Intangible Heritage and Its Management
  • Introduction
  • Recognition of Intangible Cultural Heritage Management
  • Intangible Heritage Assets—Management and Tourism Issues
  • Authenticity and Cultural Space
  • Tourism and Changes to Intangible Heritage
  • Culturally Appropriate and Sustainable Use of Assets
  • Stakeholder Consultation in Setting Management Priorities
  • Chapter 7. Cultural Tourism Products—A Regional Perspective
  • Introduction
  • Products
  • Benefits of Adopting a Marketing Approach to Product Development
  • Hierarchy of Attractions
  • Developing Cultural Tourism Attractions
  • Conclusions
  • Chapter 8. Commodification, Environmental Bubbles, and Cultural Tourism Products
  • Introduction
  • Consumption—Strangeness versus Familiarity and the Environmental Bubble
  • Creating Cultural Tourism Products or Attractions
  • Tactics
  • Conclusions
  • Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology
  • Introduction
  • Who Are Cultural Tourists?
  • A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists
  • Five Types of Cultural Tourists
  • Testing the Model: Hong Kong As a Case Study
  • Implications for Cultural Tourism
  • Chapter 10. Gatekeepers
  • Introduction
  • Using Cultural and Heritage Assets to Brand a Destination
  • The Role of Gatekeepers in Conveying Messages
  • Effect of Many Gatekeepers on the Message Passed to the Tourist
  • Chapter 11. Assessment
  • Introduction
  • Assessing the Tourism Potential of Assets
  • Considering the Wider Context
  • Understanding the Asset in Its Setting
  • Asset Specific Issues: “Place” and Cultural Spaces
  • Stakeholder and Consultation Issues
  • People, Skills, and Financial Resources
  • Conclusions
  • Chapter 12. Asset Auditing and Planning
  • Introduction
  • An Audit Model
  • An Audit Procedure
  • Testing the Procedure—Hong Kong
  • Planning
  • Chapter 13. Marketing
  • Introduction
  • Marketing As a Management Tool
  • Unique Features of Marketing in Cultural Tourism
  • Thinking Strategically
  • Sustainable Competitive Advantages
  • Role of Research
  • Putting It Together—The Marketing Plan
  • The Four Ps—The Marketing Mix
  • Conclusions
  • Chapter 14. Presentation and Management of Heritage Assets
  • Introduction
  • Reinvestment of Revenue in Conservation As One Benefit of Tourism
  • Fees and Levies Raised at the Source
  • Epilogue
  • References
  • Index

What People are Saying About This

Walter Jamieson

COMPREHENSIVE . . . introduces the reader to a significant number of the essential dimensions of cultural tourism. AN EXCELLENT TEXT. I found the discussion of cultural heritage management and tangible and intangible heritage to be especially useful. The chapters on marketing, marketing mix, and the presentation and management of heritage assets are of particular interest.(Walter Jamieson, PhD, Professor of Urban Environmental Management, Asian Institute of Technology, Bangkok, Thailand)

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