The cultural heritage of Europe is one of the oldest and most important generators of tourism and it retains its central role in the European tourism industry to this day. In 1990, the European Commission designated cultural tourism as a key area of tourism development in Europe. Yet at that time few comparative data existed on the topic. This led to the European Association for Tourism and Leisure Education (ATLAS) undertaking a transnational study of European cultural tourism. This book draws on the data collected by the ATLAS Cultural Tourism Project and combines data presentation and analysis with more reflective discussions on the nature of cultural tourism in different areas of Europe. The first five chapters address general themes and are followed by eleven chapters on individual countries from the European Union. Research workers, advanced students and professionals in the tourism industry will find this original contribution to the literature of practical and academic value.
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