Customer-Driven Budgeting: Prepare, Engage, Execute: The Small Business Guide for Growth

Customer-Driven Budgeting: Prepare, Engage, Execute: The Small Business Guide for Growth

by Floyd Talbot


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This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Inside, you'll find a lot of details that sum up a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. The author believes that the budget is the starting point and catalyst for gaining customers and that the budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it. This book can be used immediately in business budgeting that presents you with a modular format-starting at the beginning of the budget process and working through it entirely; or select a budget area most challenging to the business and work from there to other areas of priority.

Product Details

ISBN-13: 9781606494295
Publisher: Business Expert Press
Publication date: 12/15/2012
Series: Managerial Accounting
Pages: 275
Product dimensions: 5.90(w) x 8.90(h) x 0.50(d)

About the Author

Floyd Talbot is principal and founder of AFB Business Solutions and has more than 20 years of experience in advising small businesses in business financial management and planning, accounting, and business practices. He has served as interim financial manager for several small businesses, and has worked with business owners, CFOs, and accounting managers with implementing not only their accounting systems but also the entire financial accounting function within their companies, including financial reporting, budgeting, accounting practices, and strategic planning. Talbot earned his MBA from Pepperdine University and served on the Northern California Graziadio Alumni Network Board in the California Bay Area.

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