Customer-Driven Strategy: Winning Through Operational Excellence

Customer-Driven Strategy: Winning Through Operational Excellence

by Thomas F. Wallace


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This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.

Product Details

ISBN-13: 9780939246267
Publisher: Wiley
Publication date: 09/28/1992
Pages: 283

Table of Contents

Is Your Company at Risk?
Strategic Planning--What, Why, Where, and Who.
Breaking the Rules: Zero Trade-Offs.
Customers--The Reason for Being.
People--The Heart.
New Products--The Lifeblood.
Continuous Improvement--The Conscience.
Tactical Planning and Control--The Central Nervous System.
Facilities and Equipment--The Muscle and Bone, Part I. Supply Chain--The Muscle and Bone, Part II.
Measurements--The Vital Signs.
Customer-Driven Strategy--The Brain.

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