Customer Intimacy

Customer Intimacy

by Fred Wiersema, Wiersema


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Customer Intimacy by Fred Wiersema, Wiersema

One in three market-leading companies attains prominence today by making the most of what author Fred Wiersema calls "customer intimacy". This book reveals why the most successful businesses are those which build close win-win relationships with their customers. 230 pp. Major marketing campaign. Radio & TV satellite tours. Internet marketing.

Product Details

ISBN-13: 9781888232424
Publisher: Spurge ink!
Publication date: 01/01/1998
Pages: 225
Product dimensions: 5.84(w) x 8.85(h) x 0.68(d)

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