Customer Lifetime Value

Customer Lifetime Value

by V Kumar

Paperback

$75.00
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Product Details

ISBN-13: 9781601981561
Publisher: Now Publishers
Publication date: 08/25/2008
Pages: 112
Product dimensions: 6.14(w) x 9.21(h) x 0.23(d)

Table of Contents

Introduction. Why is Customer Lifetime Value Relevant and Important? Traditional Metrics for Measuring Customer Loyalty. Measuring CLV. Drivers of CLV. How can CLV Measure be used for Developing Customer-Centric Strategies? Implementing CLV Framework in a B2B and B2C Scenario. Organizational Challenges in Implementing a CLV-Based Framework. References.

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