"A business strategy guide for explaining how actions turn into profits."
What makes a company competitively superior to another? Which actions lead to greater profits? And why is it important to see the world through a lens of probabilities?
With stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of See’s Candies, from the competitive behaviors that drive the Galápagos finches to the rules that ensure low costs at Costco, he introduces the missing piece of the puzzle: the Customer Moat Formula (CMF).
The CMF explains the eight actionable tools that companies can adopt to become more competitive. These tools represent the fundamental forces that underpin all exceptional businesses. As modern framework, the CMF also reveals how these tools impact a company’s bottom line. In a highly complex world, this book provides a simple yet powerful compass for guiding businesses toward real-world results.
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Table of ContentsA JOURNEY BEGINS
Preface: Answering the Call
PART I: CUSTOMER MOAT FORMULA
One: Sources of Wealth
Three:The Art of Price Setting
Four: Transforming Strategy into Action
PART II: THE EIGHT MOAT BUILDERS
Five: Low Cost
Six: High Satisfaction
Seven: Economy of Scale
Eight: Network Effect
PART III: THE ORIGIN OF PROFITS
Conclusion: The Last Piece of the Puzzle
Most Helpful Customer Reviews
Warren Buffet, the greatest investor of all time, likes to invest in companies with the biggest/best moats. Understanding moats is imperative for all investors, big or small. CUSTOMER MOATS is easy to read and quite informative.