Customer Relationship Management

Customer Relationship Management

by Edward Pepper (Editor)

Hardcover

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Overview

Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing with customers, whether directly or indirectly.

Product Details

ISBN-13: 9781632401311
Publisher: ML Books International
Publication date: 03/28/2015
Pages: 158
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

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