Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer

Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer

by Carl Sewell, Paul B. Brown

Paperback(Revised and Updated)

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Product Details

ISBN-13: 9780385504454
Publisher: The Crown Publishing Group
Publication date: 11/19/2002
Edition description: Revised and Updated
Pages: 210
Sales rank: 75,588
Product dimensions: 8.16(w) x 7.92(h) x 0.52(d)

About the Author

Carl Sewell is the owner of one of the largest car dealerships in the United States, with more than one billion dollars in sales. He lives in Dallas, Texas, and speaks regularly to prominent executives and top corporations nationwide.

Paul B. Brown
, a long-time contributor to The New York Times and a former writer and editor for Business Week, Financial World, Forbes, and Inc., is a bestselling author who has collaborated on numerous business classics including Customers for Life and Your Marketing Sucks. He lives in Duxbury, Massachusetts.

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Customers for Life 4.5 out of 5 based on 0 ratings. 14 reviews.
AlexTheHunn on LibraryThing 5 months ago
This is a motivational book that teaches you how to get repeat, persistent customers. It emphasizes aspects other than selling directly. Instead one builds trust and understanding. A cynic may view this is manipulation.
Anonymous More than 1 year ago
By far, the best advice about customer service and service excellence.
Anonymous More than 1 year ago
Brian76 More than 1 year ago
what a simple common sense model all ceo's should use! takes lots of dedication but man how could you not want to work there much less shop!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
JohnBianchi More than 1 year ago
If you are looking for a book that will help you make your business successful beyond anything you have dared to hope for, this is it. This book encompasses both the philosophy and practice of how to raise the level of customer service in a business (and enjoy the rewards of doing so). It was written to be used. Clear examples, excellent advice, this is a must-read for any business owner. I can't recommend this book enough.
Guest More than 1 year ago
This book gives insight into the world of customer service without preaching or lecturing like many other books of the same calibre. A conversational flow makes this book a great read anytime, and educates the reader on the proven methods of winning customers for life, in ANY industry, not just the auto industry!!
Guest More than 1 year ago
I had my doubts. I loved the original. And have used a number of the ideas--such as partnership pay--in my business for years. So, I was extremely skeptical when I saw that Carl Sewell had updated his book. But, I picked it up and LOVED the new chapters.
Guest More than 1 year ago
Here's a case where you should believe the hype. The five new chapters make a very good, very helpful, book even better.
Guest More than 1 year ago
Normally, when they tell you they have "updated a classic" what they mean is that they have adjusted all the numbers in the text for inflation. Not so, here. There are 5 new chapters, each containing at least one idea that could make any business better. It is nice when "new and improved" means "new and improved."
Guest More than 1 year ago
Simple, practical ideas that help you turn customer service--something you have to provide any way--into a profit center.
Guest More than 1 year ago
I had to read this book for a 400-level Marketing class. When I was through with this book, I wanted to travel from Michigan to Texas to buy a Cadillac from his dealership. He's very convincing and gives reasons why his style of marketing works.
Guest More than 1 year ago
I really enjoyed the Sewel insights. His opening 10 commandments about customer service are words to live by no matter what your business is... the rest of the book is an easy read, filled with quick little tidbits for personal and team development