CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

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Overview

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.

Any good customer experience is driven by a combination of three critical elements:

  • Meeting the customer's needs
  • Delivering the right content to help the customer
  • Understanding the context of where, when, and how the customer interacts with you

This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.



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Product Details

ISBN-13: 9781937434748
Publisher: XML Press
Publication date: 02/15/2021
Pages: 218
Sales rank: 712,617
Product dimensions: 5.50(w) x 8.50(h) x 0.46(d)

About the Author

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

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