Daddy Doin' Work: Empowering Mothers to Evolve Fatherhood

Daddy Doin' Work: Empowering Mothers to Evolve Fatherhood

by Doyin Richards


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Daddy Doin' Work: Empowering Mothers to Evolve Fatherhood by Doyin Richards

Doyin Richards' adventures in fatherhood have been documented on his blog, Daddy Doin' Work. With this book, he answers questions about fatherhood that many women want to know in his no-nonsense, entertaining style. He urges new mothers to enter the minds of new dads, thereby changing their perception of what should be expected from a modern father. Richards exposes the manipulative secrets of deadbeat dads, offers practical tips to help hardworking dads understand that being a father encompasses more than paying the bills, and provides methods to ensure that amazing dads stay on track while inspiring more fathers to be just like them. Most importantly, women will be forced to take a long look in the mirror to determine if they are part of the solution or part of the problem in shaping the behavior of modern fathers.

Product Details

ISBN-13: 9781631630149
Publisher: North Star Editions
Publication date: 09/02/2014
Pages: 232
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

Doyin Richards is a father, husband, writer, Daddy Consultant, and public speaker inspiring new mothers and fathers to think, laugh, and learn while evolving as parents and couples. He is the author of the popular and well-respected parenting blog Daddy Doin' Work, is a regular contributor to the Huffington Post, and has appeared on national and international television several times. He lives in Los Angeles.

Read an Excerpt

Daddy Doin' Work

Empowering Mothers to Evolve Fatherhood

By Doyin Richards

Jolly Fish Press

Copyright © 2014 Doyin Richards
All rights reserved.
ISBN: 978-1-63163-016-3



Since we're going to become acquainted on this long journey, I probably should let you in on a personal secret before we hit the road:

I broke the Internet.

Yes, you read that correctly. Not too long ago I personally demolished everything that Al Gore worked so tirelessly to build. The result wasn't due to creating a super virus that wreaked havoc upon the worlds' computers. It was simply due to a photo and a blog post. A photo and a blog post that clearly illustrate why we need to evolve fatherhood in the first place.


Let's rewind back to when my youngest daughter, Reiko (Ray-Coe), was three months old and my oldest daughter, Emiko (Emmy-Coe), was almost three years old. During that time, I had the pleasure of taking four weeks of paid leave from my corporate job for some daddy-daughter bonding with Reiko while my wife, Mari, went back to work, and while Emiko went to school. During one of the first few mornings I was on leave, Mari was especially flustered prior to heading into work. She had to pump breast milk for Reiko's bottles; she was getting dressed and ready for a day at the office, and she was trying to wrangle Emiko to get the girl's hair done for school. While I was getting dressed, I could tell Mari was getting extremely frustrated by how the morning was going, and she knew she would be late for her first appointment.

That's when I stepped in and said, "Just go to work, I'll take care of Emiko's hair."

Mari chuckled and quipped, "C'mon, you know Reiko doesn't like to be put down alone in the morning. She's going to raise hell while you're getting Emiko's hair done. I'll do it."

After some back and forth, I finally convinced her that I'd take care of it, and she left me with one final parting shot prior to closing the front door: "I'll believe it when I see it."

At that point, I put Reiko in the Ergobaby carrier, placed Emiko on a stool in our bathroom, and I started the process of putting her hair in a ponytail. Easy as pie.

Then I realized my wife was probably at work thinking I would buckle under the pressure and send Emiko to school looking like a female version of Andy Samberg. I needed proof that I had everything under control. Within minutes, I found my camera, placed it on a ten-second timer, and took a quick photo of the scene. Shortly thereafter, Emiko's hair looked great, Reiko was calm, and I sent the photo to Mari with a caption that simply read, "BOOM." We both enjoyed a great laugh from it all, and I figured that would be the end of it.

After dropping Emiko off at school, I put Reiko down for her morning nap and thought my followers would get a kick out of the photo, so I posted it on the Daddy Doin' Work social media pages.

Little did I know what would happen next.


After making breakfast, I came back to my computer and noticed that the photo was receiving an insane amount of attention, and based on my unscientific analysis, the reactions usually fell into one of three categories: approximately fifteen percent were racists who offered their enlightened opinions on what they thought of black fathers and people who marry outside of their race, or individuals who commented on unrelated items, such as the crappy baby brush I was using or the shower curtain in the background. Twenty five percent were pissed off parents who thought I was trying to get attention for doing things that every good dad should be doing; and about sixty percent were people who thought I was a hero for setting an example for what a good dad should be like.

To nobody's surprise, other social media groups used the photo without crediting me in an attempt to gain more followers for their own brand, which ultimately resulted in me removing the photo from my social media pages after a week or so (not that removing the photo made a bit of difference in that regard).

I would be lying to you if I said the initial reactions didn't affect me. In my time as a blogger, I've posted hundreds of photos of me with my kids, many of which I believe to be much cuter than the one I posted that day; but none of them even received a fraction of the attention this one did. I simply couldn't wrap my head around all of the craziness.

In a quiet moment a few nights later, I wrote a blog post entitled, "I Have A Dream" that outlined what I hoped for the future. The post was a measured counterpunch directed at the racists, insecure dads, and other clowns who took swings at me. But most importantly, it laid out my dream of hoping that a photo of a man taking care of his children wouldn't be viewed as such a monumental occasion. The essay was well received; everyone finally seemed to be on the same page, and at that point I figured that would be the end of it.

I was wrong.


Two months later, I had enjoyed a small vacation with the family, and the last thing I felt like doing was composing another blog post to run that week. I was burnt out, completely exhausted, and I was busy writing the book you're reading right now. So I figured, "Why not do a 'Best of Daddy Doin' Work' series where I post my best stuff of the year?" That would allow me to spend time with my family and share my most popular work with people who might have missed it. What a brilliant idea! That was when I reposted the photo with the accompanying "I Have A Dream" blog post as the most memorable Daddy Doin' Work moment of the year. Since I included the blog post with the photo that time around, everyone knew the backstory, and it only took a day or two for everyone to offer their opinions and move on to the next shiny object on their newsfeeds.

This would finally be the end of it for sure, right?

Wrong again.

Less than a week after the reposting, an extremely popular website called The Good Men Project ran my photo and blog post, and that was when the Internet broke. In other words, it made what I had experienced a few months prior seem like a bedtime story by comparison. The Today Show wanted to interview me, Good Morning America wanted to interview me, Katie Couric wanted to interview me, Yahoo! wanted to interview me, CNN Headline News wanted to interview me, The Huffington Post wanted to interview me, Sunrise Australia wanted to interview me, Mail Online in the UK wanted to interview me — pretty much every major news outlet wanted a piece of me. While this was going on, my website averaged over 125,000 unique visitors a day, I received thousands of emails (many of which I still haven't read), A-list celebrities re-tweeted my photo, and there was a short period of time when my story became one of the top news stories in the entire world. I couldn't turn on the television or go online without seeing my picture and blog post being talked about somewhere. It was just sheer and utter insanity.


It was a pretty epic experience to fly across the country, meet celebrities, and be interviewed by some of the most respected personalities in the media; however, something just didn't sit well with me about all of this. Why did the photo create a worldwide stir in the first place? Was it because I'm a black guy displaying my skills as a dad? Was it because of the racist and hateful comments I received? Was it because some women thought it looked hot to see an athletic dude in cut-off camouflage shorts and a tank top caring for two little girls? Was it because people were outraged that a random blogger became a worldwide media darling for doing what he's supposed to do as a dad?

Hell, if I know. Probably all of the above, I guess. It was unsettling to see the story become something other than an avenue to open up a dialogue about evolving fatherhood. Most of my close friends and longtime followers know I'll talk about evolving fatherhood until I'm blue in the face, because it's what I'm passionate about. And no, it's not easy for me to turn blue in the face.

Instead, people wanted to talk about how I'm "Super Dad," "The World's Greatest Dad," or "Cliff Huxtable version 2.0." Other men wanted to get in the action by posting photos of themselves wearing babies or brushing their kids' hair as if to say, "Hey, look at me, everybody! I'm a great dad, too!" (As if a cute photo with kids makes anyone a great parent) Some women were pissed because they do these things every day, and nobody even gives them a passing glance. It was just a complete mess ... a mess that I feel somewhat responsible for creating. Fortunately, I brought my proverbial mop and broom to clean it up once and for all.

If I learned anything from that crazy media tour, it's that the world's perception of what modern fatherhood is all about is completely distorted. Yes, we have made significant strides from thirty or forty years ago in that regard, but by no means is our work done. Many dads (regardless of their racial or ethnic background) are sensitive, nurturing, loving, and affectionate toward their children. Every day more dads are giving up their careers to stay at home with their young children while their spouses work. Dads all over America are brushing and styling their daughters' hair or strapping their babies to their chests proudly. So, why is it that when the aforementioned happens the world goes nuts? Shouldn't these behaviors be expected of modern dads and embraced by everyone else?

If a woman named Betsy Sue Burroughs in Baton Rouge, Louisiana, were to share a similar photo that I posted, do you think it would've broken the Internet? No way. What message does it send to the great dads of the world when a guy can post a photo, and he's looked at as if he's a king? What message does it send to men who think they can take ten seconds out of their lives to take a photo with their kids in hopes of becoming the next viral sensation?


All is not lost. We can fix this.

The first step in dealing with any problem is realizing that we have one. It's essential that men and women understand what is expected of a modern dad, discard any antiquated gender roles, and focus on making the world a better place for our children. If anything, my experience showed me that there's a need for this more than ever, and there's no time like the present to get the ball rolling.



Who do we ask for help when we don't know which way to go?

The Map! Right. Let's check my backpack, and ...

Sorry about that. I've watched way too many Dora The Explorer episodes lately. By the way, who uses maps anymore? Memo to Dora's parents: if you're going to let your kid roam the countryside unsupervised with a motley crew of talking animals, you should at least invest in a GPS to give her a decent chance of getting home safely. Check that — I wouldn't let my kids run around the countryside unsupervised with a bunch of talking animals in the first place. But hey, I'm not here to judge.

To introduce myself, I'm Doyin (doe-ween) and I'm your faithful tour guide on this trip. As you know, a good tour guide needs a map — err ... GPS — to show the way. In doing so, let's answer some simple questions, namely, what, who, and how.


My end goal is an extremely ambitious one: to evolve fatherhood across the globe.

So, what exactly does that even mean?

To ensure that all fathers are actively and willingly involved in their kids' lives, emotionally and spiritually, while also being fully engaged parenting partners with their spouses. (That last part isn't applicable to single dads, obviously.)

It means that dads will spend more time reading books to their children at night than ignoring them while surfing the Internet or watching television.

It means dads who work full-time outside of the home will realize that being a dad means more than just bringing home a paycheck and playing the occasional game of catch in the backyard with their kids.

It means dads will always be fifty-fifty parenting partners with their spouses no matter what they have going on in life (unless their spouses are crazy, lazy, or deadbeats, then all bets are off).

It means dads will view the role as the primary male role model in their kids' lives as their most important role.

So yes, it's an extremely ambitious goal, but one that can absolutely be reached.


We've established that we're trying to evolve fatherhood across the globe, so it's pretty obvious that dads are the main targets for this book, right? Well, not exactly.

The last thing most men are interested in is hearing advice from another man on ... well, anything. Especially if the advice is centered around how well (or not well) they are raising their kids. I'm fine with that. So, here we are in the second chapter of the book, and you're probably wondering, "What does he mean by empowering women to evolve fatherhood?" Great question.

I believe there is a way to evolve fatherhood indirectly, and that's by enlisting women to help. Ladies, nobody knows your men better than you. Hell, in some cases, you know them better than they know themselves. What you'll find in the pages to follow is a backstage pass into the life of dads, and when you're done, you'll know exactly what makes dads tick — and you'll learn ways to make them tick in a way that will lead to happier, healthier relationships with you and your kids. Additionally, you'll take an honest look at yourself to determine if you're part of the solution or part of the problem when it comes to achieving our goals.

Hey fellas, don't roll your eyes at me. Just because this book is geared toward women, it doesn't mean that you won't find it interesting. As a matter of fact, if you're a great dad, you'll love what you're about to read, because it validates everything about how you approach your role as a father.


You could be a longtime follower of my Daddy Doin' Work blog.

You could be a woman stuck with a lazy man who takes zero interest in being a dad, and you want some pointers on how to deal with him.

You could be a woman who has a husband who thinks that all you do as a stay-at-home mom is watch crappy television while he has a "real job," and you're looking for a way to prove to him that you do more work than he could ever imagine.

You could be a woman married to an amazing dad, and you want to ensure he stays that way.

You could be an amazing dad who wants to join the army to evolve fatherhood.

Only you know what motivates you to be here, and since I'm not a mind reader, I'm just going to assume your reason is a good one.

That said, I think it's only fair to let you in on why I wrote this book.

Anyone who knows me knows that I'm a straight shooter, and I promise not to feed you any bullshit as we embark on this journey. So, I'll be honest by saying my goals in writing this book are completely self-serving. No, it has nothing to do with becoming rich or famous; but it has everything to do with my two daughters. Let me explain.

My little girls closed escrow on the center of my universe the moment I laid eyes on them. My oldest daughter, Emiko, is three and a half years old, and she's a Spider-Man impersonating, Nick Jr. obsessed, dimpled chatterbox. My youngest daughter, Reiko, is one year old, and she's a happy, chubby, breastfed baby. Sure, I don't have to worry about either of them getting married or having children anytime soon, but the thought of it scares the hell out of me.

In my time blogging, I often read horror stories from my female readers about deadbeat dads, emotionally-unavailable dads, lazy dads, abusive dads, and the like. As much as I tried, the sheer volume of these stories made it impossible to write them off as isolated incidents. There was a pattern. There was a problem.

The women in these relationships aren't morons. Very few ladies are dumb enough to know ahead of time that a dude isn't suitable to marry or have kids with, still does so anyway, and scratches her head wondering why things in her life are so shitty. The bottom line is, they got duped. Everyone in life has been duped before, including you. Hopefully, the ramifications of said duping didn't lead you to raising children with a chump instead of a champ, but if it did, you're not alone.

I'm raising my girls to be careful, street smart, and always have their bullshit-detector switched to the ON position. But what if the one big mistake they make in life has to do with choosing the father of their children? I couldn't live with myself.


Excerpted from Daddy Doin' Work by Doyin Richards. Copyright © 2014 Doyin Richards. Excerpted by permission of Jolly Fish Press.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Daddy Doin' Work: Empowering Mothers to Evolve Fatherhood 5 out of 5 based on 0 ratings. 1 reviews.
FranieB More than 1 year ago
Daddy Doin’ Work’s Doyin Richards has written a down-to-earth and empowering book for people; for moms and dads!  In an intelligent, conversational and witty way Doyin shares with us gems about how to help moms get their partners/husbands, the dads of their kids, off the couch to participate in their kids lives.  Why are you sitting on the couch? Read this book. It will make a difference. I loved it.