'Parminder Bhachu is the most authentic and imaginative intellectual of the diaspora that I have come across. Parminder is on the cutting edge - a sophisticated analyzer of multilayered identities and cultural locations . . . and wears great salwar-kameezes too.' - Gurinder Chadha, Director of Bend it Like Beckham, Bhaji on the Beach and What's Cooking
'Simply put, this is must read for any Asian Woman reader ... Buy this book!'
' ...shows how the hardware of transnational networks enables competing discourses of fashion to project conflicting visions of modernity onto a global scale.' - Journal of Ethnic and Migration Studies