Dartnell's Advertising Manager's Handbook

Dartnell's Advertising Manager's Handbook

by Richard H. Stansfield

Hardcover(Subsequent)

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Overview

No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques.

Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.

Product Details

ISBN-13: 9780850131284
Publisher: Dartnell Corporation, The
Publication date: 04/01/1983
Edition description: Subsequent
Pages: 1088
Product dimensions: 5.51(w) x 8.66(h) x (d)

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