Database Marketing represents a change in the way computers are used for marketing. The book also discusses how computer databases will affect the future of marketing.
This book gives business owners an overview of what database marketing is, how it can help generate greater business profits, and how to implement it in business organizations.
|Publisher:||Morris-Lee Publishing Group, The|
|Product dimensions:||8.53(w) x 10.97(h) x 0.55(d)|