Database Marketing: The New Profit Frontier

Database Marketing: The New Profit Frontier

Paperback

$32.65 $39.95 Save 18% Current price is $32.65, Original price is $39.95. You Save 18%.

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

Database Marketing: The New Profit Frontier by Ed Bunnett, Ed Burnett

Database Marketing represents a change in the way computers are used for marketing. The book also discusses how computer databases will affect the future of marketing.

This book gives business owners an overview of what database marketing is, how it can help generate greater business profits, and how to implement it in business organizations.

Product Details

ISBN-13: 9780964535626
Publisher: Morris-Lee Publishing Group, The
Publication date: 11/01/1996
Pages: 200
Product dimensions: 8.53(w) x 10.97(h) x 0.55(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews