Dataclysm: Who We Are (When We Think No One's Looking)

Dataclysm: Who We Are (When We Think No One's Looking)

by Christian Rudder
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Dataclysm: Who We Are (When We Think No One's Looking) by Christian Rudder

A New York Times Bestseller

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

Product Details

ISBN-13: 9780385347372
Publisher: Crown/Archetype
Publication date: 09/09/2014
Pages: 304
Product dimensions: 5.90(w) x 9.20(h) x 1.30(d)

About the Author

Christian Rudder is a co-founder and former president of the dating site OkCupid, where he authored the popular OkTrends blog. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on Dateline NBC and NPR's "All Things Considered" and his work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.

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Dataclysm: Who We Are (When We Think No One's Looking) 4 out of 5 based on 0 ratings. 3 reviews.
The_Book_Wheel_Blog More than 1 year ago
Did you know that women judge men more harshly on their looks than they do us? Or that universally attractive people are hit on less? I didn't, either, until I read Dataclysm by Christian Rudder, founder of the dating website OKCupid. Using cold, hard data to identify trends and differentiate between what people say they want versus what they actually want, Rudder has written an approachable book that any social media user can understand. In it, Rudder uses data from his dating website, OKCupid, to paint a sweeping picture of social stereotypes and to explore whether there's any truth behind them. Leaving no stone unturned, Rudder tackles issues as simple as what age a woman is most desirable and as complex as race and sexual orientation. Turns out, what people say and what people do aren't always the same thing, and the results may surprise you. Allison @ The Book Wheel
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Most of those assumptions are explicitly given, but there is some guessing along the way.