Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

by Adrian Slywotzky, Karl Weber
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Overview

Demand: Creating What People Love Before They Know They Want It by Adrian Slywotzky, Karl Weber

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
 
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).


From the Hardcover edition.

Product Details

ISBN-13: 9780307887344
Publisher: The Crown Publishing Group
Publication date: 10/04/2011
Sold by: Random House
Format: NOOK Book
Pages: 368
File size: 2 MB

About the Author

Adrian J. Slywotzky is a partner of Oliver Wyman, an international management consulting firm. The Times of London named Slywotzky one of the top 50 business thinkers and Industry Week has named him one of the six most influential management thinkers, “promising to be what Peter Drucker was to much of the twentieth century: the management guru against whom all others are measured.”
 
Karl Weber writes about business and current affairs.
 


From the Hardcover edition.

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Demand: Creating What People Love Before They Know They Want It 5 out of 5 based on 0 ratings. 1 reviews.
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