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Design - Erfolgsfaktor für B2B-Marken
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Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Angewandte Wissenschaften Neu-Ulm; früher Fachhochschule Neu-Ulm , Sprache: Deutsch, Abstract: „Design is the most potentially powerful, most under-utilised resource for strategy business competitiveness.”1 Die Bedeutung des Designs für das Marketing Management von Investitionsgütermarken hat in den letzten Jahren zunehmenden an Bedeutung gewonnen.2 Marktstrukturveränderung...