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Working on a project for most 3D artists means hitting the keyboard first without ever touching a pencil. But in the world of animation, the pencil is revered as the most powerful tool in the animation process, because it directly addresses the design aesthetic of an animated project. Production design is the process by which an artist establishes the tone for a particular film by offering a unique aesthetic vision that is in support of the story. As a 3D artist, to overlook design is to overlook the fundamental process that greatly influences not only the film itself but also your contributions as a professional. To combine the disciplines of traditional design and 3D animation is a choice that only you can make. The result of this choice is a broader artistic skill set that increases your creativity and consequently increases your worth as a professional. Plain and simple, Design First for 3D Artists is going to teach you easy-to-use design techniques that will make you a better designer and increase your worth as a 3D artist.