Design for Hackers: Reverse Engineering Beauty

Design for Hackers: Reverse Engineering Beauty

by David Kadavy


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Product Details

ISBN-13: 9781119998952
Publisher: Wiley
Publication date: 09/06/2011
Pages: 352
Product dimensions: 7.30(w) x 9.10(h) x 0.70(d)

About the Author

David Kadavy is a user interface designer whose clients include Silicon Valley startups such as oDesk, UserVoice, and PBworks. He led the design departments at two Silicon Valley startups and an architecture firm, taught a college course in typography, and studied ancient typography in Rome. David blogs about design at, and his Twitter handle is @kadavy.

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Table of Contents

Introduction 1

Part I: Understanding Design.

CHAPTER 1: Why Design Matters 9

CHAPTER 2: The Purpose of Design 19

Part II: Medium and Form.

CHAPTER 3: Medium and Form in Typography 37

CHAPTER 4: Technology and Culture 75

Part III: Composition.

CHAPTER 5: Fool's Golden Ratio: Understanding Proportions105

CHAPTER 6: Holding the Eye: Composition and Design Principles133

CHAPTER 7: Enlivening Information: Establishing a VisualHierarchy 167

Part IV: Color.

CHAPTER 8: Color Science 195

CHAPTER 9: Color Theory 235

Part V: Appendixes.

APPENDIX A: Choosing and Pairing Fonts 291

APPENDIX B: Typographic Etiquette 311

Index 329

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