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Implement the same principles that shaped Apple's approach todesign
Apple sees design as a tool for creating beautiful experiencesthat convey a point of view down to the smallest detailîfromthe tactile feedback of keyboard to the out-of-the-box experienceof an iPhone package. And all of these capabilities are founded ina deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple'sunique approach to product creation, manufacturing, delivery, andcustomer experience.
- Offers behind-the-scenes stories from current and recent Appleinsiders
- Draws on case studies from other companies that have masteredthe creative application of design to create outrageous businessresults
- Delivers how-to lessons across design, marketing, and businessstrategy
Bridging creativity and commerce, this book will show you to howto truly Design Like Apple.
|Product dimensions:||8.20(w) x 8.10(h) x 0.60(d)|
About the Author
John Edson is President of LUNAR, a leading global designfirm whose clients have included Apple, HP, Cisco, Motorola,Philips, and dozens of startups. He is a guest blogger for FastCompany and a lecturer on design at Stanford University.Together with its clients' teams, LUNAR designed the first Applelaptop, the PowerBook 100, the Oral-B CrossAction toothbrush, andthe HP TouchSmart computer among a portfolio of other award-winningand market-defining products.
Table of Contents
Introduction: Apple, Design and Steve Jobs
Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage
Chapter 2: Design The Organization: Nurturing taste, talent and a design culture
Chapter 3: The Product Is the Marketing: Great Products Sell Themselves
Chapter 4: Design Is Systems Thinking: Product and context are one.
Chapter 5: Design Out Loud: Prototyping to Perfection
Chapter 6: Design Is For People: Connecting with Your Customer
Chapter 7: Design With Conviction: Commit to a unique voice
Most Helpful Customer Reviews
The heartbeat of Apple’s success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create “insanely great” products to wow customers and provide an exceptional user experience. That’s why people wait in line for days to be the first to own the newest iPhone or iPad. It’s also why the company is a runaway financial success. LUNAR president and designer John Edson examines the seven design precepts underlying Apple’s success and explains how to apply them to your business. Edson regales readers with first-hand experiences and provides an inside look into Apple. If Apple were to design a book, it would look like this beautiful volume, with its clean white cover, glossy stock and elegant typeface. getAbstract believes designers and business managers should embrace and learn from Edson’s report on Apple’s successful devotion to design.
Wonderful case studies and insights from a business and design angle. A great book to keep and resort back to. Highly recommend it.