A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

by Jennifer Visocky O'Grady, Ken O'Grady
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ISBN-10:
1592535577
ISBN-13:
9781592535576
Pub. Date:
02/01/2009
Publisher:
Rockport Publishers
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Overview

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Product Details

ISBN-13: 9781592535576
Publisher: Rockport Publishers
Publication date: 02/01/2009
Series: Design Field Guide Series
Pages: 192
Sales rank: 683,498
Product dimensions: 6.70(w) x 9.90(h) x 0.50(d)

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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need 4 out of 5 based on 0 ratings. 1 reviews.
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