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Designing and Conducting Survey Research: A Comprehensive Guide / Edition 4

Designing and Conducting Survey Research: A Comprehensive Guide / Edition 4

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Product Details

ISBN-13: 9781118767030
Publisher: Wiley
Publication date: 09/09/2014
Edition description: New Edition
Pages: 360
Sales rank: 715,088
Product dimensions: 6.90(w) x 9.40(h) x 0.80(d)

About the Author

LOUIS M. REA is emeritus professor of city planning andformer director of the School of Public Affairs at San Diego StateUniversity. He is an established survey research consultant tonumerous municipal jurisdictions and private businesses and alsohas extensive experience as a researcher. Rea has taught graduatecourses in statistical analysis, survey research, and topics inurban planning.

RICHARD A. PARKER is emeritus professor in the School ofPublic Affairs at San Diego State University. He is also a marketresearch and economic consultant to the public and private sectors.He specializes in survey research for housing, retail, commercial,water supply, and transportation development and is a widelypublished author of books and articles.

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Table of Contents

Figures, Tables, Exhibits, and Worksheets vii

Preface xi

The Authors xv

Part One: Developing and Administering Questionnaires 1

1 An Overview of the Sample Survey Process 3

2 Designing Effective Questionnaires: Basic Guidelines 36

3 Developing Survey Questions 59

4 Using Focus Groups in the Survey Research Process 80

Part Two: Ensuring Scientific Accuracy 97

5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99

6 The Theoretical Basis of Sampling 135

7 Confidence Intervals and Basic Hypothesis Testing 146

8 Determining the Sample Size 163

9 Selecting and Obtaining a Representative Sample 177

Part Three: Presenting and Analyzing Survey Results 201

10 Analyzing Cross-Tabulated Data 203

11 Testing the Difference between Means 235

12 Regression and Correlation 261

13 Preparing an Effective Final Report 292

Resource A: Table of Areas of a Standard Normal Distribution 305

Resource B: Glossary 311

Bibliography 321

Index 325

What People are Saying About This

From the Publisher

Praise for the Previous Edition of Designing and Conducting Survey Research

"Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves."
—Norton Long, professor emeritus of political science, University of Missouri, St. Louis

"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach with step-by-step details."
—John B. Sauvajot, Public management consultant and former deputy chief administrative officer, San Diego County

"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book."
—Robert J. Waste, Survey Research Center, California State University, Chico

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