The industry standard guide, updated with new ideas and SPSSanalysis techniques
Designing and Conducting Survey Research: A ComprehensiveGuide Fourth Edition is the industry standard resource thatcovers all major components of the survey process, updated toinclude new data analysis techniques and SPSS procedures withsample data sets online. The book offers practical, actionableguidance on constructing the instrument, administrating theprocess, and analyzing and reporting the results, providingextensive examples and worksheets that demonstrate the appropriateuse of survey and data techniques. By clarifying complexstatistical concepts and modern analysis methods, this guideenables readers to conduct a survey research project from initialfocus concept to the final report.
Public and nonprofit managers with survey researchresponsibilities need to stay up-to-date on the latest methods,techniques, and best practices for optimal data collection,analysis, and reporting. Designing and Conducting SurveyResearch is a complete resource, answering the "what", "why",and "how" every step of the way, and providing the latestinformation about technological advancements in data analysis. Theupdated fourth edition contains step-by-step SPSS data entry andanalysis procedures, as well as SPSS examples throughout the text,using real data sets from real-world studies. Other new informationincludes topics like:
- Nonresponse error/bias
- Ethical concerns and special populations
- Cell phone samples in telephone surveys
- Subsample screening and complex skip patterns
The fourth edition also contains new information on the growingimportance of focus groups, and places a special emphasis on dataquality including size and variability. Those who employ surveyresearch methods will find that Designing and Conducting SurveyResearch contains all the information needed to better design,conduct, and analyze a more effective survey.
|Edition description:||New Edition|
|Product dimensions:||6.90(w) x 9.40(h) x 0.80(d)|
About the Author
LOUIS M. REA is emeritus professor of city planning andformer director of the School of Public Affairs at San Diego StateUniversity. He is an established survey research consultant tonumerous municipal jurisdictions and private businesses and alsohas extensive experience as a researcher. Rea has taught graduatecourses in statistical analysis, survey research, and topics inurban planning.
RICHARD A. PARKER is emeritus professor in the School ofPublic Affairs at San Diego State University. He is also a marketresearch and economic consultant to the public and private sectors.He specializes in survey research for housing, retail, commercial,water supply, and transportation development and is a widelypublished author of books and articles.
Table of Contents
Figures, Tables, Exhibits, and Worksheets vii
The Authors xv
Part One: Developing and Administering Questionnaires 1
1 An Overview of the Sample Survey Process 3
2 Designing Effective Questionnaires: Basic Guidelines 36
3 Developing Survey Questions 59
4 Using Focus Groups in the Survey Research Process 80
Part Two: Ensuring Scientific Accuracy 97
5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99
6 The Theoretical Basis of Sampling 135
7 Confidence Intervals and Basic Hypothesis Testing 146
8 Determining the Sample Size 163
9 Selecting and Obtaining a Representative Sample 177
Part Three: Presenting and Analyzing Survey Results 201
10 Analyzing Cross-Tabulated Data 203
11 Testing the Difference between Means 235
12 Regression and Correlation 261
13 Preparing an Effective Final Report 292
Resource A: Table of Areas of a Standard Normal Distribution 305
Resource B: Glossary 311
What People are Saying About This
Praise for the Previous Edition of Designing and Conducting Survey Research
"Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves."
Norton Long, professor emeritus of political science, University of Missouri, St. Louis
"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach with step-by-step details."
John B. Sauvajot, Public management consultant and former deputy chief administrative officer, San Diego County
"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book."
Robert J. Waste, Survey Research Center, California State University, Chico