ISBN-10:
1452276560
ISBN-13:
9781452276564
Pub. Date:
05/06/2014
Publisher:
SAGE Publications
Designing and Managing a Research Project: A Business Student's Guide / Edition 3

Designing and Managing a Research Project: A Business Student's Guide / Edition 3

by Michael J. Polonsky, David S. Waller
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Product Details

ISBN-13: 9781452276564
Publisher: SAGE Publications
Publication date: 05/06/2014
Edition description: Third Edition
Pages: 352
Sales rank: 1,004,808
Product dimensions: 7.00(w) x 9.90(h) x 0.80(d)

About the Author

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees— from Rutgers University and Temple University—as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

David S. Waller (Ph.D) is a senior lecturer in marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

Table of Contents

Part I: The Foundations
Chapter 1: Introduction
What Is Research?
How a Research Project Fits Within Your Business Education
Overview of the Book
Online Support Materials
Real World Examples
Case Study
Chapter Questions
References
Chapter 2: Choosing a Topic
Has the Topic Been Assigned?
Steps in Choosing a Topic
Project Checklist
Case Study
Chapter Questions
References
Chapter 3: The Role of the Supervisor
Understanding Your Supervisor
What Is the Role of a Supervisor?
Selecting a Supervisor
Other Supervisor Arrangements
Ground Rules and Expectations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 4: Group Dynamics and the Role of Conflict
Group Work and Conflict
Positive and Negative Conflict
General Causes of Conflict
Conflict Stimulation
Managing Conflict
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Further Reading
Chapter 5: Ethical Considerations
What Is Human Intervention?
Codes of Ethical Conduct/Practice
Ethical Philosophies
Ethical Issues to Consider
Plagiarism, Academic Fraud and Misrepresenting the Results
Technology Issues
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Part II: Undertaking the Research
Chapter 6: Planning the Research Project
Importance of Planning
The Research Process
The Research Proposal
Managing the Research Process
Budgeting
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 7: Literature Review
What Is a Literature Review?
How Can Literature Be Used?
Where to Obtain Literature
How to Write a Literature Review
Referencing
Managing Your References
Project Checklist
Case Study
Chapter Questions
References
Chapter 8: Data Gathering
Factors to Evaluate Data-Gathering Methods
Types of Research Data
Secondary Data
Primary Data
Mixed Methods
Sampling Methods
Research Errors
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Appendix 8.1. Statistical Agencies
Chapter 9: Qualitative Data Analysis
Qualitative Data Collection Methods
Implementation
Analysis and Interpretation
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 10: Quantitative Data Analysis
Hypotheses, Errors, and Significance
Empirically Examining Data
Basic Analysis
Basic Associations
Basic Causal Relationships
Introducing Advanced Techniques
Conclusion
Project Checklist
Glossary
Case Study
Chapter Questions
References
Further Reading
Chapter 11: Establishing Recommendations
Describing the Results
Discussion and Interpretation
Research Implications
Recommendation Guidelines
Limitations
Future Research
Project Checklist
Case Study
Chapter Questions
References
Part III: Communicating the Results
Chapter 12: Presenting the Results
Ways to Present Research Findings
Numerical Tables
APA Style
Charts and Graphs
Pictures
Maps
Quotations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 13: Writing the Report
Written Communication
When to Write?
Types of Reports
Structure of a Project Report
APA Standards
Conclusion
Project Checklist
Case Study
Chapter Questions
References
14.Oral Presentations
Before the Presentation
The Presentation
Wrapping Up
Groups and Group Members in Presentations
Video Presentations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
15.Concluding Remarks
Some Final Hints for Those Undertaking a Project
Case Study (Epilogue)
Index
About the Authors

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