ISBN-10:
1401848877
ISBN-13:
9781401848873
Pub. Date:
09/02/2005
Publisher:
Cengage Learning
Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1

Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1

by Robin Landa
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Product Details

ISBN-13: 9781401848873
Publisher: Cengage Learning
Publication date: 09/02/2005
Series: Graphic Design/Interactive Media Series
Edition description: New Edition
Pages: 304
Product dimensions: 7.90(w) x 9.90(h) x 0.50(d)

About the Author


Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin's short story, "Bottled Up." Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .

Table of Contents


TABLE OF CONTENTS Foreword Introduction: Historical Overview Preface PART I Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV More Case Studies

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