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Cengage Learning
Designing Effective Web Sites: A Concise Guide / Edition 1

Designing Effective Web Sites: A Concise Guide / Edition 1


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Product Details

ISBN-13: 9780618074334
Publisher: Cengage Learning
Publication date: 08/03/2001
Edition description: First Edition
Pages: 122
Product dimensions: 5.52(w) x 8.36(h) x 0.21(d)

About the Author

Johndan Johnson-Eilola works as Professor in the Department of Communication & Media at Clarkson University, teaching courses in information architecture and usability, technical communication, rhetoric, and mass media. He has gained international recognition for his contributions to finding intersections between practice and theory, and has published extensively on information work, hypertext theory and practice, computer-assisted writing, online communities, and the politics of technology. His published work includes Datacloud: Towards a New Theory of Online Work (Hampton Press, 2004), Writing New Media: Theory and Applications for Expanding the Teaching of Composition (with Anne Frances Wysocki, Cynthia L. Selfe, and Geoffrey Sirc, Utah State University Press, 2004), Central Works: Landmark Essays in Technical Communication (Co-edited with Stuart A. Selber, Oxford University Press, 2004), Designing Effective Websites (Houghton Mifflin, 2001), Professional Writing Online (with James E. Porter and Patricia Sullivan, Pearson Education, 2000/2003), Nostalgic Angels: Rearticulating Hypertext Writing (Ablex/Greenwood, 1997)Johnson-Eilola's research and scholarship has won several awards, including the Computers & Composition Distinguished Book Award, Best of Kairos, Best Article in Computers & Composition, the Technical Communication Quarterly Best Article Award and has published essays in collections that have been awarded the NCTE Best Collection of Essays in Technical and Scientific Communication several times as well as the National Council of Writing Program Administrators Best Book Award. He has also contributed chapters to numerous journals and anthologies in the field and served as keynote or featured speaker at the Computers and Writing Conference, the Conference of the Council for Programs in Technical and Scientific Communication, the Watson Conference on Rhetoric, and the Conference on College Composition and Communication, among others.His curren

Table of Contents

Introduction 1. Activity: From Readers to Users in Contexts 2. Users and Contexts: An Overview of Key Issues Thinking About Users 3. Understanding Users' Contexts 4. Understanding Users' Goals 5. Finding Out About Your Users Thinking About Structure and Layout 6. Structures: Organizing Sites 7. Pathways: Elements of Navigation 8. Layouts: Formatting Pages

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