Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces

by Martin M. Pegler

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Product Details

ISBN-13: 9781628923919
Publisher: Bloomsbury Academic
Publication date: 02/12/2015
Edition description: New Edition
Pages: 304
Sales rank: 861,337
Product dimensions: 7.30(w) x 9.20(h) x 0.70(d)

About the Author

Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.

Table of Contents

Introduction

Part 1: A Brand is Born
Double Wide Grill apple & pie
Youtopia
Susanna Pizzeria
Sal Curioso
Central Kitchen
QELA
MEDI
McCormick
Vince Camuto
PUMA Factory Outlet etre belle hr2
Barbisio Factory

Part 2: A Brand Makeover
Aéropostale
Buffalo Wild Wings
House of Kipling
Domino's
Bell
Monton
Solara
Barbican
Oakville Grocery
Sandbar
Dorma

Part 3: A Brand Travels
Galeries Lafayette
Wrangler
Maidenform
Allen Solly
Carlo Pazolini
Joe Fresh
PUMA Osaka
Wawa
Whole Foods
JanSport adidas

Part 4: A Brand Statement
Karl Lagerfeld London
Ben Sherman
Rodd & Gunn
Baccarat
Cortefiel
Camper Fifth Ave.
Camper Shanghai
Great Dane
FC Bayern Fan Shop
Casa Palacio
Swarovski

Conclusion
Appendix: List of Designers

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