Developing a Consulting Practice

Developing a Consulting Practice

by Robert O. Metzger


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Product Details

ISBN-13: 9780803950474
Publisher: SAGE Publications
Publication date: 08/10/1993
Series: Survival Skills for Scholars Series , #3
Pages: 144
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

You Wanna Do What?
Indirect Marketing Strategies
Direct Marketing Strategies
'Sales' is Not a Four-Letter Word
The Process Perspective
The Operations Perspective
The Strategic Perspective
The Heuristic Perspective

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