ISBN-10:
0566086484
ISBN-13:
9780566086489
Pub. Date:
11/30/2005
Publisher:
Taylor & Francis
Developing and Managing a Successful Card Business / Edition 1

Developing and Managing a Successful Card Business / Edition 1

by Jeff Slawsky, Samee Zafar
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Product Details

ISBN-13: 9780566086489
Publisher: Taylor & Francis
Publication date: 11/30/2005
Edition description: New Edition
Pages: 214
Product dimensions: 6.75(w) x 9.75(h) x 0.80(d)

About the Author

Jeff Slawsky is one of the bankcard industry's true pioneers. He developed and implemented the first ever frequent flyer credit card product and the first ever chip-based loyalty card. He has held senior positions with HSBC, Bank One and Bank of Boston, and now works as an independent consultant to the global financial services industry. He teaches at the Visa Bankcard Business School in the UK and has done so for the past ten years. He is also a faculty member at the American Bankers Association's (ABA) Bankcard Management course. Jeff lives in Boston. Samee Zafar is a director in the London office of Edgar, Dunn & Company, a global management consultancy. He has worked for many years as a management consultant advising large financial institutions in Europe and North America. Previously he has held leadership positions with PricewaterhouseCoopers and Scient Consulting in London and New York. Samee has published several articles in leading industry publications and is a regular speaker at industry conferences and seminars.

Table of Contents

Contents: Introduction to payment cards; How payment cards work; Organizational design; Marketing and strategy; Existing account marketing; Customer management; Operations management; Fraud prevention and control; Collections; Infrastructure and delivery channels; Profitability; Business process analysis; Future of payment cards; Alternative payment products; Securitization; Index.

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